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Teams may demonstrate the utility of their portfolio with product mock-ups and develop an abbreviated launch strategy (target marketRequired Text: Strategic Brand Management, 5th Edition, Keller, ISBN 9780134892498 Prerequisites: ECON 200, ECON 201, MKTG 302, Junior standing (60 hours) COURSE DESCRIPTION A firm’s brand name, identity, image and reputation are among its most valuable assets. Verified. When a company with an established brand decides to introduce a new product under its brand name, that is called a brand extension. Access Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] 5th Edition Chapter 15 Problem 1DQ solution now. In this exercise, we are asked to assess the given information. Our solutions are written by Chegg experts so you can be assured of the highest quality! 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